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Client

London AyurVeda by Paolo Fresia offers holistic healing and AyurVedic lifestyle consultation in a highly competitive market. Recognizing the need to elevate his brand’s professionalism and visibility, he turned to our team for a branding solution.

In pursuit of this goal, we embarked on a comprehensive project to create a stunning brand identity.

Location

London, UK

Website

The live website you are viewing may have had some modifications made by the client which may differ from the original design below.

yoga website design

Start with a brand visual mood boards

To kickstart the comprehensive branding project, we began by creating two visual mood board options.

This mood board served as a creative canvas where we gathered inspirational images, colors, and design elements that resonated with London AyurVeda’ vision and values.

It helped set the tone and direction for the entire branding process.

yoga brand mood board

Exploring Logo Concepts

At this stage, we began creating numerous sketches and design ideas to explore various logos that could effectively convey London AyurVeda’s vision.

Our goal was to develop a range of options that captured the heart of their brand while achieving an elegant and contemporary look.

yoga brand logo design process

Final logo and brand style guide

The style guide was a crucial aspect of the branding project. It served as a blueprint for maintaining brand consistency across all visual and communication elements.

This guide detailed the approved color schemes, typography choices, logo usage guidelines, and other essential design elements.

It ensured that London AyurVeda’ brand would be consistently recognizable and professional in all contexts.

yoga brand style guide

Website Design & Development

The website played a pivotal role in presenting London AyurVeda’ new brand identity to the target audience.

We designed a modern and user-friendly website that not only showcased their services but also reflected their professional brand image. The website was built to be responsive, ensuring an optimal viewing experience across all devices.

It featured clear navigation, engaging content, and visually appealing design elements that resonated with the brand’s new look and feel.

wellness website design
elegant wellness website design

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