Sharkey Law, a trusted name in law conveyancing and legal services, recognized the need to refresh their brand and strengthen their market presence.
In the highly competitive legal landscape, they aimed to convey their commitment to excellence and deliver a modern client experience. This case study outlines their successful brand transformation.
Australia
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Start with a brand visual mood boards
Through an iterative process, we presented Sharkey Law with three carefully curated mood boards to choose from, and the selected visual direction is one of elegant sophistication.
This mood board served as the foundation for our creative direction.
With a focus on a refined color palette dominated by shades of purple and grey, the mood board exudes a contemporary and professional allure. Clean lines and minimalist design elements ensure a timeless and sleek aesthetic, capturing Sharkey Law’s commitment to excellence.
Exploring Logo Concepts
To revitalize Sharkey Law’s brand, we explored various logo concepts. Our goal was to craft a visual identity that captured the essence of their legal expertise while projecting a contemporary and approachable image.
Through a collaborative effort, we developed a logo that resonated with clients while presenting a professional image.
Final logo and brand style guide
A comprehensive style guide was established to ensure uniformity across all brand elements.
This guide detailed the approved color palette, typography choices, logo usage guidelines, and the overall tone of communication.
It provided a blueprint for maintaining Sharkey Law’s consistent and professional brand identity.
Website Design & Development
The ultimate goal was to create a dynamic and user-friendly website that reflected Sharkey Law’s reimagined brand identity.
This digital brand channel offered clients easy access to legal resources, simplified navigation, and a clear presentation of their legal services. The website became an extension of their refreshed brand.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
