Client

Sharkey Law

Overview

Sharkey Law, a respected name in conveyancing and legal services, recognized the need to refresh their brand identity to remain competitive in a crowded market. The project aimed to modernize their visual presence while reinforcing the values of excellence, trust, and professionalism that clients expect from a legal partner.

Scope of work

Brand Strategy
Logo Design
Brand Guidelines
Website Design
Social Media Design
Print Design

Challenge

Sharkey Law had a strong reputation but their outdated identity didn’t reflect the sophistication today’s clients expect. In a highly competitive legal market, the brand struggled to project professionalism and stand out with authority.

Solution

We repositioned the firm as a modern, client-focused legal partner, building an identity that conveyed trust, stability, and sophistication. The refreshed presence projected clarity and professionalism, aligning the brand image with the quality of service they provide.

Results

The transformation gave Sharkey Law a renewed and credible presence, strengthening client trust and improving visibility in a crowded market. They are now positioned as a forward-thinking firm delivering a modern client experience with confidence.

+85%

consistency in brand usage across all departments

+47%

boost in landing page conversions after rebrand

+60%

increase in social media engagement on branded content

+37%

higher CTR on paid campaigns using new visuals

Step 1

Strategy & Mood Boards

We developed three distinct mood boards, exploring different visual directions before selecting one of elegant sophistication. The chosen direction featured a refined purple and grey palette with clean lines and timeless design, reflecting Sharkey Law’s commitment to excellence.

Step 2

Exploring Logo Concepts

The logo design process focused on simplicity, clarity, and authority. The final mark balanced tradition with modernity, giving the firm a strong and memorable identity that could scale across print and digital applications.

Step 3

Brand Guidelines

To maintain consistency, we created a brand style guide that outlined logo usage, color palette, typography, and supporting elements. This became a practical resource for keeping Sharkey Law’s communications polished and professional.

Step 4

Website Design & Development

The ultimate goal was to create a dynamic and user-friendly website that reflected Sharkey Law’s reimagined brand identity.

This digital brand channel offered clients easy access to legal resources, simplified navigation, and a clear presentation of their legal services. The website became an extension of their refreshed brand.

Step 5

Lead Magnet

We designed a compelling downloadable resource to attract and engage the audience. This lead magnet significantly boosted email sign-ups, expanding the company’s reach and building a valuable customer database.