Client
Overview
London AyurVeda offers expert Ayurvedic consultations, blending ancient Indian health wisdom with modern lifestyles. The goal of this project was to create a brand identity and digital presence that would position them as a trusted authority in wellness, while appealing to an audience of modern professionals seeking balance and credibility.
Scope of work
- Brand Strategy
- Logo Design
- Brand Guidelines
- Website Design
- Social Media Design
- Print Design
Challenge
London Ayurveda’s identity lacked cohesion and authority, making it difficult to build trust with their audience. Their inconsistent visuals and underperforming website failed to reflect their expertise or convert interest into consultations.
Solution
We repositioned the brand to balance authenticity with professionalism, creating an identity that honored Ayurveda’s roots while appealing to modern wellness seekers. The refreshed presence projected clarity, trust, and credibility across every touchpoint.
Results
The transformation gave London Ayurveda a unified and trusted identity that improved engagement and conversion. With a brand that now reflects their expertise, they are positioned as a credible authority in holistic wellness.
+95%
consistency in brand usage across all departments
+40%
boost in landing page conversions after rebrand
+55%
increase in social media engagement on branded content
+34%
higher CTR on paid campaigns using new visuals
Step 1
Strategy & Mood Boards
We began with brand strategy sessions and mood board explorations, gathering colors, imagery, and design references that reflected both Ayurveda’s heritage and a modern wellness lifestyle. This step set the creative direction and ensured the brand felt authentic yet professional.
Step 2
Exploring Logo Concepts
Multiple logo concepts were sketched and refined to capture the essence of Ayurveda while maintaining a versatile, modern look. The final mark balanced elegance with clarity—flexible enough for both digital and print use.
Step 3
Brand Guidelines
The style guide was a crucial aspect of the branding project. It served as a blueprint for maintaining brand consistency across all visual and communication elements.
This guide detailed the approved color schemes, typography choices, logo usage guidelines, and other essential design elements.
It ensured that London AyurVeda’ brand would be consistently recognizable and professional in all contexts.
Step 4
Marketing & Social Media Assets
From custom social media templates to a downloadable lead magnet, we equipped the team with assets to attract, engage, and convert their audience. This allowed London AyurVeda to maintain a consistent, professional presence across all touchpoints.
Step 5
Website Design & Development
The website played a pivotal role in presenting London AyurVeda’ new brand identity to the target audience.
We designed a modern and user-friendly website that not only showcased their services but also reflected their professional brand image. The website was built to be responsive, ensuring an optimal viewing experience across all devices.
It featured clear navigation, engaging content, and visually appealing design elements that resonated with the brand’s new look and feel.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
