Sons of Promise is a nonprofit organization committed to fostering biblical principles of Manhood. This project aimed to create a brand identity that communicates integrity, honor, and purpose, establishing Sons of Promise as a leader in biblical manhood and servant leadership.
Projects: Logo, brand identity, marketing collateral, social media design, lead magnet, website.
8 weeks
The live website you are viewing may have had some modifications made by the client which may differ from the original design below.
Start with visual mood boards
We developed three mood board options to explore distinct visual directions for the brand. Each option reflects the core values of Manhood, Integrity, and Purpose.
The winning board emphasizes traditional values with a classic, timeless feel, and luxury look.
Exploring logo concepts
The logo design process involved several sketches and concepts, focusing on symbols and typography that represent biblical manhood.
We explored various designs to capture the essence of integrity and leadership, refining our approach based on feedback and alignment with the brand’s mission.
Final logo and brand style guide
The final logo encapsulates the brand’s core values with a clean and impactful design. The comprehensive brand style guide ensures consistency across all marketing channels, providing detailed guidelines on logo usage, color schemes, typography, and other visual elements.
Branding applications
The brand identity was applied effectively across various mediums, from print to digital. The consistent use of the brand elements reinforces recognition and maintains a strong, cohesive presence in all marketing materials and platforms.
Lead magnet
We developed a downloadable resource tailored to the target audience, resulting in significant growth in the organization’s email list. This lead magnet effectively engaged users and expanded the organization’s reach.
Social media design
Custom social media graphics were designed to align with the brand’s identity, enhancing engagement and communication on platforms like Facebook and Instagram. The designs reflect the brand’s values and foster a strong online presence.
Website design & development
The website design integrates the brand identity seamlessly, offering a user-friendly experience that effectively communicates the organization’s mission and values.
The site serves as a central hub for information, resources, and engagement, supporting the overall branding strategy.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
