Graceful Grove is a luxury care home dedicated to providing exceptional elderly care with a blend of elegance and warmth. The project aimed to create a brand identity that reflects luxury, trustworthiness, and a positive atmosphere, while maintaining a simplistic yet sophisticated design.
Projects: Logo, brand identity, marketing collateral, social media design, lead magnet, website.
8 weeks
The live website you are viewing may have had some modifications made by the client which may differ from the original design below.
Start with visual mood boards
We started the project by creating a mood board that included a selection of colors, typography, and imagery that convey luxury, simplicity, and elegance.
It serves as a visual guide to ensure the brand’s emotional and aesthetic goals are met, setting the tone for the subsequent design phases.
Exploring logo concepts
The logo design process involved creating a symbol that embodies the brand’s values of care, elegance, and professionalism. Initial sketches and concepts were refined to reflect a graceful and minimalist aesthetic, resulting in a logo that resonates with the brand’s core message.
Final logo and brand style guide
The final logo for Graceful Grove combines simplicity with elegance, effectively representing the brand’s commitment to luxury and care. The brand style guide outlines the logo’s usage, color palette, typography, and visual elements to ensure consistent application across all platforms.
Branding applications
The brand identity was applied across various mediums, including stationery, signage, and marketing materials. Each application adheres to the established style guide, showcasing the brand’s elegant and caring persona in every interaction.
Lead magnet
To attract potential clients, a lead magnet was designed to align with the brand’s identity. It features a clean, elegant design that highlights the unique offerings of Graceful Grove, encouraging engagement and conversion.
Social media design
Social media assets were created to maintain a cohesive brand presence online. The designs emphasize the luxury and caring aspects of the brand, using consistent visual elements to engage and connect with the target audience.
Website design & development
The website for Graceful Grove was developed with a focus on user experience and aesthetic appeal.
We designed a modern and user-friendly website that not only showcased their services but also reflected their professional brand image. The website was built to be responsive, ensuring an optimal viewing experience across all devices.
It featured clear navigation, engaging content, and visually appealing design elements that resonated with the brand’s new look and feel.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
