As a new company in fleet management industry, Fleet Watch encountered a challenge in setting themselves apart from competitors and conveying the value of their services to potential clients.
In order to establish a strong brand identity that accurately reflects their expertise and professionalism, they approached our team at Neoxica with a request to develop a comprehensive brand identity, website design, and marketing materials. Their goal was to effectively communicate their services to potential clients and increase their visibility in the market.
Australia
The live website you are viewing may have had some modifications made by the client which may differ from the original design below.
Start with a brand visual mood boards
To kickstart the comprehensive rebranding project, we began by creating two visual mood board options.
This mood board served as a creative canvas where we gathered inspirational images, colors, and design elements that resonated with Fleet Watch’ vision and values.
It helped set the tone and direction for the entire rebranding process.
Brand Identity Design
Our team conducted extensive research on the industry and competitors to create a brand identity that would stand out and effectively communicate Fleet Watch’s values and services.
We designed a modern and sleek logo that incorporated a visual representation of a fleet vehicle in motion, symbolizing the company’s dedication to efficient fleet management. The color scheme was updated to a fresh yellow and black palette, representing the trust and growth that Fleet Watch offers their clients.
Branding applications
The brand identity was effectively applied across various mediums, from digital to print. This consistent application enhanced brand recognition and maintained a strong, unified presence in all marketing materials.
Website Design & Development
Our team designed and developed a highly responsive website that was both user-friendly and informative, showcasing Fleet Watch’s services, team, and unique value proposition.
To ensure that the website stands out from the competition and effectively converts potential clients, we incorporated modern design elements and intuitive navigation.
The website was also optimized for search engines to improve visibility and increase organic traffic, making it a valuable asset for Fleet Watch’s B2B business growth.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
