Boston Tech Advisors, a leading provider of tech consulting and managed services, approached us to revamp their brand identity. Their goal was to better represent their innovative solutions and appeal to B2B clients.
Projects:
Logo, brand identity design, brand style guide, lead magnet, social media graphic, website design & development.
10 weeks
The live website you are viewing may have had some modifications made by the client which may differ from the original design below.
Start with visual mood boards
We created two distinct mood board options for Boston Tech Advisors. This comprehensive approach allowed us to explore various visual directions, ensuring a deeper understanding of the client’s preferences and brand values.
The mood boards served as a critical step in aligning our design vision with the client’s goals, ultimately guiding the development of a cohesive and impactful brand identity.
Exploring logo concepts
We explored a variety of logo concepts for Boston Tech Advisors, focusing on clean, modern designs that reflect the company’s technological expertise and professional services.
This iterative process involved brainstorming, sketching, and digital rendering to develop logos that were both visually appealing and representative of the brand’s core values.
Each concept was refined based on client feedback, ensuring a final design that is both distinctive and aligned with Boston Tech Advisors’ vision.
Final logo and brand style guide
The final logo features a sleek, contemporary design that symbolizes innovation, confidence, trust and technical expertise.
To maintain consistency across all brand touchpoints, we developed a comprehensive brand style guide. This guide includes detailed instructions on logo usage, color schemes, typography, and other visual elements. It serves as a crucial resource for ensuring that all brand communications are cohesive and professional.
Branding applications
We extended the new brand identity across various applications, including business cards, letterheads, and corporate stationery. Each application was designed to reinforce Boston Tech Advisors’ professional image and technological expertise.
By maintaining a consistent look and feel, these branded materials help strengthen the company’s identity and leave a lasting impression on clients and partners.
Lead magnet
To attract and engage potential clients, we designed an informative eBook titled “The IT Playbook”.
This lead magnet is visually aligned with the new brand identity and offers valuable insights into the latest technological advancements. It serves as a powerful tool to capture leads and position Boston Tech Advisors as a thought leader in the tech consulting industry.
Social media graphic
Our social media strategy involved creating cohesive graphics and templates that reflect the new brand identity.
We developed visually appealing posts for platforms such as LinkedIn, Instagram, and Facebook. This approach not only enhances brand awareness but also fosters engagement with the target audience, positioning Boston Tech Advisors as a dynamic and innovative player in the tech consulting space.
Website design & development
The website played a pivotal role in presenting Boston Tech Advisors’ new brand identity to the target audience.
We designed a modern and user-friendly website that not only showcased their services but also reflected their professional brand image. The website was built to be responsive, ensuring an optimal viewing experience across all devices.
It featured clear navigation, engaging content, and visually appealing design elements that resonated with the brand’s new look and feel.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
