Client
Overview
Boston Tech Advisors, a leading provider of IT consulting and managed services, approached us to revamp their brand identity. Their goal was to present a modern, professional image that reflected their innovative solutions while appealing directly to B2B clients seeking reliability and expertise.
Scope of work
- Brand Strategy
- Logo Design
- Brand Guidelines
- Website Design
- Social Media Design
- Print Design
Challenge
Although Boston Tech Advisors offered advanced IT solutions, their brand presence didn’t match the level of innovation they delivered. The outdated visuals lacked consistency and authority, which made it difficult to stand out in the competitive B2B consulting market.
They needed a refreshed identity that projected trust, professionalism, and technical expertise, while also providing practical assets to support marketing and sales.
Solution
We repositioned the firm with a brand that communicated confidence, innovation, and professionalism. The new identity clarified their value, strengthened credibility, and gave them the tools to present themselves as a trusted partner rather than just another provider
Results
The transformation gave Boston Tech Advisors a credible and authoritative presence that resonated with clients. With renewed confidence in how they present themselves, they are now positioned as a long-term partner for innovation and IT growth.
+95%
consistency in brand usage across all departments
+40%
boost in landing page conversions after rebrand
+55%
increase in social media engagement on branded content
+34%
higher CTR on paid campaigns using new visuals
Step 1
Strategy & Mood Boards
Step 2
Exploring Logo Concepts
Several logo concepts were explored, focusing on clean, modern forms that reflected trust and technical expertise. Through iteration and client collaboration, we finalized a sleek, contemporary logo that became the cornerstone of the new brand system.
Step 3
Brand Guidelines
A comprehensive brand style guide documented logo usage, typography, color palette, and supporting visuals. This ensured the brand could be applied consistently across internal teams and external communications.
Step 4
Branded Applications & Digital Assets
The new identity was rolled out across both traditional and digital platforms. Business cards, letterheads, and stationery reinforced the company’s professionalism in client interactions, while social media graphics and LinkedIn templates extended their presence online. Together, these applications built recognition and authority across all touchpoints.
Step 5
Website Design & Development
The website played a pivotal role in presenting Boston Tech Advisors’ new brand identity to the target audience.
We designed a modern and user-friendly website that not only showcased their services but also reflected their professional brand image. The website was built to be responsive, ensuring an optimal viewing experience across all devices.
It featured clear navigation, engaging content, and visually appealing design elements that resonated with the brand’s new look and feel.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
